![]() A political tool, a consequence of backlash against feminism Violence Hunger Religion The Five Areas Work SexĤ The Beauty Myth The idea that there is a universal standard of beauty that women must possess in order to be successful and attractive to men. There were five areas she focused on in the book. The book was a bestseller and won praise from many feminists who agreed with her points. She criticizes the fact that beauty and fashion industries unfairly exploit women and that they should be able to make their own choices based on their own opinions of physical appearance. The basic message of the book is that as women have gained social power, they are expected to adhere to a certain high standard of physical beauty. In 1990, Naomi Wolf published a book called ‘The Beauty Myth - How Images of Beauty Are Used Against Women’. ![]() The myth of beauty spreads the belief that the measurement of beauty exists, and that woman must want to fit in to this scale, and that men must want these women. Theory Research Naomi Wolf The Beauty MythĢ What is it about? The initial idea of the beauty myth is that standards of physical beauty has grown for women as they gained ‘power.’ Wolf argues that this standard of beauty has taken over the myths about motherhood, domesticity, chastity, and passivity, all of which have been used to keep women powerless. ![]() Presentation on theme: "Naomi Wolf The Beauty Myth"- Presentation transcript: ![]()
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